About.
I’m Andrea Herman, a Cape Town–based graphic designer, illustrator, and copywriter with over 8 years of creative experience spanning fashion, beauty, food, and lifestyle brands. With a background in fashion merchandising, makeup artistry, and retail, I bring a unique blend of industry insight and design expertise to every project.
After running my own beauty business, I transitioned into design full-time—completing a Higher Certificate in Creating Digital Content at Red & Yellow, alongside courses at Central Saint Martins. I specialise in branding, packaging, and social media design, creating work that’s colourful, expressive, and strategically crafted to connect with the right audience.
From bold brand identities and eye-catching marketing campaigns to polished packaging and digital content, my goal is to design visuals that feel as good as they look—work that’s rooted in both creativity and purpose.
projects.
hello.
Step right up and feast your eyes on my portfolio! This is a collection of my projects with some imagination mixed with my own blood, sweat, and tears.
Take a look around and enjoy!
